Branding and packaging design for Korean jewelry brand Addir.


Agency: NR2154, 2016/17
Client: Shinsegae via NR2154
Creative Director: Jacob Wildschiødtz
Design Director: Elina Asanti
Art Director: Ayaka Ito
Designer: Stefanie Brückler
Portfolio photography courtesy of NR2154.

More Info

Addir is a new jewelry brand that focuses on special occasion jewelry. As part of Shinsegae, a Korean luxury department store franchise, Addir opened its first boutiques in Shinsegae Gangnam and Shinsegae Daegu in 2017. The branding evokes a feeling of trust and tradition, with a logo, mark and color palette that feel elegant and classic with slight modern touches, supporting the brand’s mission to provide world-class service for the modern woman.

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