Atrio is a home store by interior designer Jeremiah Brent, at Platform in Los Angeles and online. The “Atrio” - meaning “atrium” - is at the center of the storefront and brand identity, functioning as the foundation for the mark and logo design, as well as color and paper choices. Inspired by art, design and history, the brand follows the materiality of the atrium and the home goods on offer, engaging the five senses through tactile materials, ridged papers, chiseled embossings and a signature scent. All visual touch points from the custom logotype, to the brand mark, overarching identity system, printed collaterals, in-store and e-commerce packaging, digital marketing, social media and e-commerce website tell a beautiful story of home, discovery and a life well-lived.