Savette is a New York-based luxury leather goods brand. Thoughtfully designed to be timeless and used with ease, every Savette bag is made by hand outside of Florence, Italy, to last for years to come: Timeless heritage, redefined. Retaining the brand's existing wordmark, the new brand identity takes a curated approach to typography, color and layout. Elevating the brand's visual presence to exude elegance, the typographic system balances traditional with modern styles, the color palette is intentionally restrained. The minimalist layout language creates a monumental focus on the products themselves, highlighting the high level of craftsmanship of Savette's bags through new brand photography and campaign photography art direction. Further emphasizing Savette's design philosophy, a new custom brand mark is introduced, inspired by Savette's signature Symmetry bag closure. From the new monogram, and logo lockups, to the overarching brand identity system, packaging design, print collateral, e-commerce website and digital marketing, every brand touchpoint feels considered and refined.